Living in Consciousness ~ Indi(r)a’s Food and Garden Weblog

Spice up the Weekend with “Supreme Spice”

When Anjali of Supreme Spice, an online home-based business owner, contacted me last month about advertising opportunities at Mahanandi, I was little bit hesitant. But I thought it over and said “yes”. Why not? People who start home-based businesses are like bloggers, I think. We know that there is a chance that nobody would ever read our blog. Similarly, the common concern for small home-based business is to get the word out into the market that is fiercely occupied by behemoth corporations. Still we write blogs and start businesses. Mahanandi is all about celebrating food related passion. So here it is Mahanandi’s first ad.

Anjali in her own words about “Supreme Spice” :

 click here to visit Supreme Spice

“I am from Bombay, came to US 12 yrs back. Used to work as a Oracle programmer. After my kids, I quit my job and was enjoying my new role as a mom/homemaker. Then when my daughter was about 3 yrs old, I started introducing her to our regular Indian food with little spice in it. She used to like the taste but hated it when she bit into a small ginger piece or the cumin seeds. Actually she started refusing any food that showed any sign of mustard seeds or cumin seeds in it. So I started looking for ideas to slip these spices in her food. And during one of my trips to India I learned about spice extracts. Talked with manufacturer and I started working on it as a business idea. Started with few extracts first, tested them with my friends. Loved them. It became very easy for me to slip spices like ginger and garlic in my daughter’s food. I could see that my daughter was getting less cold and cough because I had increased her garlic intake without her knowing it.

I started my business just about a year back with just a few spice extracts. I first started with Tea masala (blend of 6 spices), Ginger, Cardamom and a few more. I got very good response from people because using extracts was easier, eliminated the need to chop and peel and gave the full flavor and fragrance of the spice. Also, extracts makes it easy to customize food for everyone. For example: Make one pot of regular Indian chai and then customize every cup to make Masala Tea, Ginger tea or Cardamom tea. I slowly expanded and now carry about 15 different spice extracts. All pure and premium quality spice extracts.

This business has become my passion now. I import them from India and market them under my own brand name. I did everything from designing the boxes, labels, website, marketing, etc. I very firmly believe that it’s important to incorporate spices in daily cooking. But even when whole spices are not available, you will always have spice extracts for your cooking.:)

Please visit my site to see the full range of spice extracts that we carry. Thanks!”

click here to visit Supreme Spice

Posted by Indira©Copyrighted in Mahanandi Selections,Zen (Personal) (Saturday January 6, 2007 at 10:24 am- permalink)
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